www.arista.es
The most important worldwide independent agency network is based in Great Britain.
When Grahame Senior, at that time President of London agency Senior King, founded the IN Network in 1992 with partner agencies from France, Germany and Spain, he could never have imagined that his baby would outlive Senior King. Nor could he have foreseen that it would go on to become the most important worldwide independent agency Network in terms of revenues*, geographical coverage (all continents, 90 countries, 150 cities) and quality of agencies (6500 professionals).
Today, IN’s official headquarters are still based in England. However, inter-agency co-ordination is handled from Paris by Michel Goddet, one of Grahame’s founding partners.
IN started as a European Economic Interest Grouping, changing to a British limited company in 1998 when European IN agencies decided to go worldwide.
On May 23rd to 25th, the IN Network will hold its 10th worldwide annual convention in London for the first time. Nearly 100 delegates and guests from all over the world will attend and participate in the event.
The core topics to be discussed will be digital and multi-channel strategies, and original tactics.
Many IN agencies are already experienced in these fields of communications. Last month, Connecturf, the most important Indian independent 100% digital agency, joined IN.
* 2007 IN Network revenues: US$ 652 million (Advertising Age May 5th 2008)
(Click here for more information)
www.in-advertising.com
Today, IN’s official headquarters are still based in England. However, inter-agency co-ordination is handled from Paris by Michel Goddet, one of Grahame’s founding partners.
IN started as a European Economic Interest Grouping, changing to a British limited company in 1998 when European IN agencies decided to go worldwide.
On May 23rd to 25th, the IN Network will hold its 10th worldwide annual convention in London for the first time. Nearly 100 delegates and guests from all over the world will attend and participate in the event.
The core topics to be discussed will be digital and multi-channel strategies, and original tactics.
Many IN agencies are already experienced in these fields of communications. Last month, Connecturf, the most important Indian independent 100% digital agency, joined IN.
* 2007 IN Network revenues: US$ 652 million (Advertising Age May 5th 2008)
(Click here for more information)
www.in-advertising.com
www.arista.es
THEM teams up with Johnson & Johnson Vision Care on their Olympic Sponsorship
THEM has just launched a fully integrated Olympic Sponsorship campaign for J&J Vision Care, the makers of ACUVUE contact lenses, to boost awareness for the importance of eye health and eye exams. The campaign features Olympic athletes to demonstrate the difference that good eye health has in enabling people to reach their potential. The campaign includes both B2B and B2C initiatives including extensive outdoor, online advertising including a sponsorship on BEBO’s new drama series “The Gap Year”, in-store point of sale as well as trade press and support materials for eye care professionals.
Branding conferences and seminars in Kiev, Tallin and Shanghai
www.brandiacentral.com
Brandia Central, IN agency in Portugal, is probably one of the most respected expert in branding. Its managing Director – Miguel M. Santos – is getting more and more solicited to make conferences and to lead seminars in branding all around the world.
Recently IN agency Pulse asked Miguel M. Santos to lead a seminar on branding in Kiev. Then the Estonian Association of Advertising Agencies asked him to be a main speaker during its annual Convention together with IN President Eric Mower.
www.brandiacentral.com
Reichl and Partner start image poster campaign for Kärcher in Central and Eastern Europe.
Under the slogan „professional quality at home“, Reichl and Partner, IN agency in Austria, created a new poster campaign for Kärcher, the worldwide leading supplier of cleaning systems and high pressure cleaners.
With the campaign, which started in April in Hungary, Croatia and Slovakia; Kärcher wants to conquer Central and Eastern Europe and to improve the image of its products in these countries.
The idea behind the poster campaign is simple: „the pleasure of using a perfect tool“, explains Tomek Luczynski, creative director in charge of the campaign.
With the campaign, which started in April in Hungary, Croatia and Slovakia; Kärcher wants to conquer Central and Eastern Europe and to improve the image of its products in these countries.
The idea behind the poster campaign is simple: „the pleasure of using a perfect tool“, explains Tomek Luczynski, creative director in charge of the campaign.
Idea we like:
“Make technology a key part
of every marketing plan.”
Duncan Channon moves to San Francisco
Duncan Channon is a full service agency providing strategic marketing, advertising, design, interactive, production and media services such as Birkenstock USA, Credo Mobile, Diageo Chateau & Estate Wines, Hard Rock International, Kendall-Jackson Wines, Sega of America, Tetley and Good Earth Teas, and Tishman Speyer…
In 2007 this IN agency won one of the prestigious Rebrand 100® Award for their work on Hard Rock Café’s brand transformation.
Recently, Duncan Channon moved from San Rafael to its brand new offices atop 114, Sansome Street in San Francisco, where the agency is now operating.
www.duncanchannon.com
In 2007 this IN agency won one of the prestigious Rebrand 100® Award for their work on Hard Rock Café’s brand transformation.
Recently, Duncan Channon moved from San Rafael to its brand new offices atop 114, Sansome Street in San Francisco, where the agency is now operating.
www.duncanchannon.com
IN is now offering the best network in the Baltic Republics
Lithuanian agency Divizio joined IN
Established in 2006, Divizio succeeded to VP Reklama which was created in 2000. It’s now a team of 18 professionals operating both as creative, strategic and media specialists, using a unique process that they call Semiometrie.
Divizio/Adcom is among the top 5 Lithuanian advertising companies delivering creative and media services.
The agency is handling both international and domestic accounts.
www.divizio.lt
The largest advertising agency in Latvia joined IN
Alfa Centrs is the largest advertising agency in Latvia.
Based in Riga, it also operates in other Baltic Republics.
It handles blue chip brand accounts operating in various domains of activities.
www.alfacentrs.lv
With Estonian IN agency Imagine Group IN is now offering a top communications network in the Baltic Republics.
Established in 2006, Divizio succeeded to VP Reklama which was created in 2000. It’s now a team of 18 professionals operating both as creative, strategic and media specialists, using a unique process that they call Semiometrie.
Divizio/Adcom is among the top 5 Lithuanian advertising companies delivering creative and media services.
The agency is handling both international and domestic accounts.
www.divizio.lt
The largest advertising agency in Latvia joined IN
Alfa Centrs is the largest advertising agency in Latvia.
Based in Riga, it also operates in other Baltic Republics.
It handles blue chip brand accounts operating in various domains of activities.
www.alfacentrs.lv
With Estonian IN agency Imagine Group IN is now offering a top communications network in the Baltic Republics.
Eric Mower and Associates acquires Florida Agency
In a move that expands the reach of one of the east coast's largest independent agencies into Florida, Eric Mower and Associates (EMA) and Sarasota, Fla.-based Clarke Advertising & Public Relations, one of the top advertising and public relations agencies in the state, have joined forces. Clarke is one of the most recognized and respected agencies in the state of Florida, with clients including ClosetMaid, Emerson Tool, the Cincinnati Reds, Florida Prepaid College Board and the Florida West Coast Symphony.
EMA's acquisition of Clarke creates an agency with combined 2007 billings in excess of $170 million and more than 200 full-time employees in seven offices in Buffalo, Rochester, Syracuse and Albany, N.Y.; Charlotte, N.C.; Atlanta, Ga.; and Sarasota, Fla. Bill Pierson, chief executive officer and principal, and Patricia Courtois, chief operating officer and principal, will continue to lead the Sarasota office and become partners in the EMA organization.
"We see significant immediate benefits from this merger for both our clients and employees," said Courtois. "Clients will have access to enhanced services, including interactive services, market research and direct marketing. And, our staff will have access to an integrated team of professionals across EMA's six other offices."
www.mower.com
EMA's acquisition of Clarke creates an agency with combined 2007 billings in excess of $170 million and more than 200 full-time employees in seven offices in Buffalo, Rochester, Syracuse and Albany, N.Y.; Charlotte, N.C.; Atlanta, Ga.; and Sarasota, Fla. Bill Pierson, chief executive officer and principal, and Patricia Courtois, chief operating officer and principal, will continue to lead the Sarasota office and become partners in the EMA organization.
"We see significant immediate benefits from this merger for both our clients and employees," said Courtois. "Clients will have access to enhanced services, including interactive services, market research and direct marketing. And, our staff will have access to an integrated team of professionals across EMA's six other offices."
www.mower.com
New accounts for Easthink, Shanghai IN agency
Recently Easthink became the communications agency of 2 new clients, Baodao optical and Carl Zeiss.
Baodao optical is a world-famous Chinese people eyeglasses group, which is one of the earliest listed companies of Eyeglasses profession. Until April 14, 2008, Baodao optical has 1140 chain stores all over the country. It also has 650 branch stores and more than 7100 staffs in the mainland.
Carl Zeiss is a world-famous precision optics instrument product manufacturer and which has been established in China for more than 25 years.
Baodao optical is a world-famous Chinese people eyeglasses group, which is one of the earliest listed companies of Eyeglasses profession. Until April 14, 2008, Baodao optical has 1140 chain stores all over the country. It also has 650 branch stores and more than 7100 staffs in the mainland.
Carl Zeiss is a world-famous precision optics instrument product manufacturer and which has been established in China for more than 25 years.
Idea we like:
“Marketing is not a department,
it’s your business.”
“E-mail at work. Survival Guide. Advices and Solutions”:
The new book from Juan Carlos Jimenez
Juan Carlos Jimenez is the ultra-dynamic CEO of Venezuelan IN agency Cograf.
He is a well-known specialist in on-line communications and in coaching company staffs about how to talk about their companies.
His new book was issued in Spanish at the end of March. An English version will be available in June.
A key book on a key subject!
A very valuable assistance!
(Please click here to read the book's introduction)
www.cograf.com
The new book from Juan Carlos Jimenez
He is a well-known specialist in on-line communications and in coaching company staffs about how to talk about their companies.
His new book was issued in Spanish at the end of March. An English version will be available in June.
A key book on a key subject!
A very valuable assistance!
(Please click here to read the book's introduction)
www.cograf.com
Ecco is the global leader in innovative comfort footwear for men, ladies and kids.
Started in March the new advertising campaign will continue till February 2009.
www.immedia.ru
Philippines IN agency CEO Tom Banguis, organizes the World Marketing Conference “Repositioning Asia 2.0”
Tom Banguis is the President of The Philippine Marketing Association (www.philmarketing.com.ph). He is organizing this event that will take place in Manila on June 19th and 20th.
1000 delegates from all over Asia have already registered.
IN will be represented by two speakers during that Conference: Fumihiko Iwamoto, Managing Director of Hong Kong K&L Asia office, and Michel Goddet, IN Managing Director.
(Please click here to see the Brochure and the Programme of this Conference)
1000 delegates from all over Asia have already registered.
IN will be represented by two speakers during that Conference: Fumihiko Iwamoto, Managing Director of Hong Kong K&L Asia office, and Michel Goddet, IN Managing Director.
(Please click here to see the Brochure and the Programme of this Conference)
A very young, creative and dynamic staff is organizing seminars, incentive trips, team buildings sessions, conventions and many other activities in France, Portugal, Spain, Belgium, Germany, etc….
In each country several original programs and activities are proposed. Visit their website to discover all their outstanding events.
www.stratevent.com
Gold Medal for IN agency FSi
FSi, IN agency in the Caribbeans, located on Dominica Island, produced the dollar dude animation used by First Bank during the 2007 Superbowl.
The animation, part of a video production by Lambert Media out of the United States Virgin Islands was awarded the Gold medal for the Caribbean region for animation at the last Addy Awards.
www.fsicreative.com
The animation, part of a video production by Lambert Media out of the United States Virgin Islands was awarded the Gold medal for the Caribbean region for animation at the last Addy Awards.
www.fsicreative.com
