Milestone/Indonesia joins IN With 200 million inhabitants, Indonesia is a very important market. Its 17000 islands and its different cultural specificities make communications not easy for advertising agencies.

When brands such as for instance Indofood Frito Lay, Bank International Indonesia, Sharp, Shell or Grand Hyatt rely on a full service communications agency such as Milestone, that's certainly meaningful.

Established in 2003, Milestone is one of the fastest growing local agencies in Djakarta, handling global brands accounts operating locally, and domestic brands advertising globally, internationally or locally.

Milestone will rapidly become an important actor of the IN Network in Asia-Pacific as its managers have a solid expertise in international communications.



www.milestonead.com

Some recent creative jobs for Mercedes from Istanbul IN agency GelisimGelisim has been running several campaigns for all Mercedes products and services in Turkey for some time now.

Here are some recent creative works the agency realized for their prestigious client:



From left to right:

1. An invitation card for an educational programme targeting fathers and sons driving Mercedes coaches.

2. "Travego is on the Way" is an advergame proposed in Mercedes coaches during long distance trips. Passengers are able to play this game using the Bluetooth features of their mobile phones. This ad appeared in B2B magazines.

3. An ad submitted by the Mercedes-Benz Financial Services to their customers presenting the different alternatives to finance the purchase of a Mercedes product.

www.gelisim.com.tr

Less is more in Nikon's new professional camera adK&L Hong Kong, a branch of K&L IN agency in Japan, has created a new print campaign for the Nikon's top-of-the-line professional camera, D3x.

Since the product features unprecedented 24.5 megapixels, the launch product ad just shows the powerful product photograph by simply saying "beyond words".

A very cost efficient campaign without need for copywriter's extra time charge.

The follow-up ad uses the same headline for a landscape photo shot in Africa, with some more details this time.



www.klaa.com.sg

Nikon thinks big in Slovakia Fast Forward, IN agency in Czech Republic, has realized the construction of another mega billboard for the Nikon Company in Slovakia.

After the one standing on D1 Highway, another king-sized billboard has grown on the Highway from Bratislava to Trnava. The size of the lightened billboard is really unique: 21x9 meters.

Buying an outdoor board location on this exclusive area was not so easy for IN Czech agency. Getting the building permission needed also a lot of patience, effort and time. Almost at the end, when the construction was supposed to be finished there were also terrible weather and ground conditions.

However, defying all these obstacles, Fast Forward managed to build this mega board for Nikon in a strategic place.

www.fastforward.cz

Cooperation between two IN agencies from USA and India Real Estate witnesses strategic brand building as VGC, Mumbai, partners Ryan+Deslauriers, USA/Florida, the globally acknowledged real estate strategy, branding and creative firm, to work on a variety of creative projects for clients in the hospitality, real estate and resort domains.

Ryan + Deslauriers will combine its strengths with those of Vyas Giannetti to collaborate throughout a variety of creative processes that include the following phases: research & scope, strategy & direction, concept & ideation, design & form, implementation & execution, and evaluation & review.

Both IN agencies believe this cooperation offers unique added value to clients in the Indian market due to this alliance of a firm in the forefront of real estate and hospitality identity and marketing design throughout the world.

Their international collaboration is the way forward for the next decade for both Indian Corporates and VGC and values Ryan + Deslauriers as one of its partners in this pioneering direction.

Please click here to read the complete Press Release

Immedia communications group will carry out advertising campaign for ECCO Russian IN agency Immedia is presently launching an important media campaign for the ECCO-ROS company.

Press, Outdoor, Radio and TV will be used.

ECCO is the global leader in innovative comfort footwear for men, ladies and kids.

www.immedia.ru

AdSpace Creates 'Adinkraism' – a New Afrocentric Creative Paradigm Creativity in Ghana's advertising industry is fast becoming hackneyed with visuals sampled from across the globe and concepts continually modeled on Euro-American stereotypes. Ghanaian Creative Directors make little attempt to infuse local content into their campaigns.

The result is that some very 'brilliant' advertising fly over the heads of their intended targets simply because they fail to connect culturally.

AdSpace, IN Accra agency, has taken the challenge to pioneer a new creative paradigm inspired by the rich lode of traditional Ghanaian art. Dubbed 'Adinkraism', this new folklore-oriented creative model is the result of the research of AdSpace's Creative Director, J.B. Amissah-Arthur, who spent sometime in Graduate School studying the tales, costumes, rhythms, proverbs, dance forms and motifs of local people. Adinkraist advertising thus strikes a deep emotional chord in the local people as it reflects what they demand, pride and appreciate. Finally, illocution coincides with perlocution. Adinkraism opens an avenue for fresh, new ideas against the staleness of some recent advertising.

AdSpace is playing the cultural beat. And guess who is dancing: our clients and the whole nation. The awards judges follow shortly.

Some examples of 'Adinkraist' ads:



Please click on each ad to zoom in and to read
how they symbolize the 'Adinkraism' creative paradigm.
www.adspaceghana.com

How Lejaby came back to its leading brand positioningIn 2006, French IN agency Groupe 361° was assigned by Lejaby to recover its leadership in hosiery European Market and to create a top class brand image for this innovative company.

Groupe 361° developed a progressively increasing and consistent transverse strategy using advertising, internet and sales tools.

Within the 3 last years, Lejaby improved its creative, its luxury and its imaginative indexes, according to SIMM-Interdeco panel survey.



www.groupemga361.com

A tailor-made Christmas campaign for Sweden's # 1 watch retailer Stjarnurmakarna is Sweden's # 1 watch retailer, and Christmas is this company's most important selling period.

This year, Ymer, IN agency in Sweden, wanted to point out how much your watch defines who you are, compared to other potential Christmas gifts. The agency also wanted to show, and not only tell, that Stjarnurmakarna is above all a fashion retailer.

It is for this main reason that Ymer chose not to use Santa Claus or other typical Christmas characters.

This choice led to a successful, beautiful and non traditional campaign at this time of the year for Stjarnurmakarna.

www.ymer.se

An award for Turkish IN agency EKOM EKOM recently organized a sampling activity for Barilla. IN Istanbul agency's goal was to inform customers about pasta and pasta dressings and to increase sales in shopping recreation areas that were decorated like an Italian kitchen.

The activities were organized in 17 markets all over Turkey. At the time of sampling action, customers listened to live music, Barilla recipe books were handed out and survey were made about pasta dressings.

Through Barilla Activity, EKOM was rewarded with the first prize-2008 by DPİD (Turkish Direct Marketing Association).



www.ekomtanitim.com

Bulgarian IN agency Deya successfully launched Stotinkov Auction website Stotinkov Auction is an online auction that offers a broad range of attractive, mostly hi-tech products and services starting at the price of 0.01 Bulgarian Lev each (0,005 €)

IN agency Deya introduced the company on the Bulgarian market through a campaign that has been aiming to raise the brand-awareness and has covered a broad range of activities – internet, outdoor advertising and press.

www.deya.bg

Actavis pharmaceuticals loyal to IN Malta agency Lighthouse Lighthouse has produced endless product literature for Actavis Malta, and has also been commissioned to create concepts and designs for specific products for Actavis hf (also a client of Icelandic IN agency Hvita Husid) with rights covering pan-European and MENA markets.

Some product campaigns were also implemented across media including print, TV and radio. All concepts were created and produced by Lighthouse.

Here are examples of product brochures and billboard of different Actavis OTC (over the counter) pharmaceutical product campaigns.



www.lighthouse.com.mt

A successful Kia Opirus 2009 Model launch in Kuwait Hudhud, IN agency in Kuwait, has been handling Kia-Motors account for 2 years. They succeeded in achieving a 5% market share in the past two years and increased the number of sold units from 1750 in 2006 to 5000 in 2008.

They were preparing the launching of the 2009 Kia Opirus when the crisis impacted the automotive market leaving it severely damaged. Therefore, they decided to launch the car using a tactical message based on attractive pricing – Headline: Unprecedented Price – along with lifestyle image. This approach would guarantee the maintenance of the Opirus image and generate immediate sales at the same time. Hudhud believes using client's budget wisely is the safest way to attract them.

Kia-Motors appreciated this approach and decided to adopt it for the remaining launches in 2009. It is effective, smart and has the power to sell.

As a result, the client could start moving stock after the first release. Kia sales force thanked Hudhud for its successful solution and excellent approach.

www.hudhud.com

IN agencies met for regional meetings in Istanbul, Dubai and Vilnius More and more IN regional meetings are taking place.

The beginning of 2009 was very fruitful as 3 regional meetings were organized:

• in Istanbul (January 9th and 10th) gathering IN agencies from South-East Europe


• in Dubai (January 16th and 17th) gathering IN agencies from Middle East as well as the Nigerian IN agency Adstrat


• in Vilnius (January 30th and 31st) where IN agencies from North East Europe met

On May 1st, IN agencies will meet to attend their annual worldwide Convention in New York.

Other regional meeting (Western Europe, Asia-Pacific, Americas) are already scheduled in Spring.