Australia IN agency Synchromesh gives BlackBerry® a great experience With the recent rise in popularity of smartphones, BlackBerry wanted to get out there and get people aware of all the great features of their newest model launch, the BlackBerry Curve 8520 smartphone.

Synchromesh designed and created a series of BlackBerry experience zones positioned on the concourses of five major shopping malls in New South Wales and Victoria. The zones were set up with live devices for people to explore the features, surf the net, check their email, and generally experience life on BlackBerry.

Trained staff members were onsite at all times to assist customers. The sites were also frequented by the BlackBerry Curve 8520 mascot (actually a Synchromesh contractor) to liven up the sites and attract attention.

All visitors were offered incentives to purchase the 8520 on the day (from participating retailers in the retail precinct). A vast amount of real-time research was gathered during the course of the promotion such as consumer age, sex, pre-post billing preferences, how they used the devices, etc.

Sales were boosted along with awareness and enthusiasm for the new lower-priced BlackBerry pitched at a younger more social-networking oriented customer.

www.synchromesh.com.au

Turkish IN Agency Gelisim Creative started working with Pepsi Gelisim & Pepsi began very fast with print ads such as:

• for a cross marketing activity with the leading hotel chain in Turkey (Dedeman Hotels)


• marketing tools for internal communication activities for 10th year anniversary of PBG (Pepsi Bottling Group)


• trade marketing (on premise) designs.

Pepsi Beverage Group is now planning 2010 marketing plans and will boost creative designs with Gelisim.

www.gelisim.com.tr

Sao Paulo IN agency Dois Pontos invites you in Brazil Brazilian Real currency exchange rate towards US$ increased by 40% since January 2009. It is the highest performance in the world before the Peruvian Peso (+29%), South African Rand (+29%), Indonesian Roupie (+18%) and Colombian Peso (+ 14%).

Brazil is benefiting from a surprising domestic booming economy.

Production and exports are successful.

Foreign investments are drastically increasing.

Many brands are starting to communicate in Brazil.

Please click here to know more about all good reasons to think about developing business with Brazil.

Sao Paulo IN agency Dois Pontos invites you to do it… with them!

www.doispontos.com.br

IPA rewards London IN media agency Total Media Total Media recently won an Effectiveness Award at the Institute of Practitioners in Advertising (IPA) Effectiveness Awards 2009.

The award was delivered for their work on the Maximuscle campaign in which the agency demonstrably used media to normalise the sports nutrition category, changing non users' negative perceptions of sports nutrition whilst effectively redefining the Maximuscle brand.

The success of the campaign generated a payback of £2.85 for every £1 spent on the campaign.

Maximuscle is the market leader in the sports nutrition sector with a 32% market share.

The brand is now being featured editorially in mainstream media such as Mail On Sunday, The Times, XFM, Channel 4, Metro, GQ, She Magazine & The London Paper.

www.totalmedia.co.uk

Esurance picks San Francisco IN agency Duncan/Channon as agency of record Esurance spent more than $70 million last year and $66 million though the first eight months of 2009.

The win came after a selection process involving many agencies across the US.

The assignment includes comprehensive strategic and creative work, from brand positioning to advertising.

Duncan/Channon becomes therefore the steward of the brand's animated, pink-haired, action-hero-type icon Erin Esurance.

Please read more on Adweek and New York Times.

www.duncanchannon.com

New Delhi IN agency Arms Communications created four subsidiaries and started advertising Subway in India Reet Ahluwalia's agency is also taking advantage of emergent countries' economic booming.

His agency now relies on several new subsidiaries, creating therefore "The Arms Group":

• Arms Crestra, a brand communications agency offering brand strategy, creative and media services
• MINT, specialized in below the line activities
• K&L Arms, a joint venture with Japanese IN agency K&L
• Soon, Digitivate Consultants specialized in digital marketing activities and focusing in Social Media Marketing will also be launched

With now 5 agencies, the Arms Group can offer 360 Degrees communication to their clients. Since October, Arms Communications started to advertise Subway in India. The sandwiches and salads chain has now 32 000 shops worldwide, almost as many as McDonalds (32 150).

Arms Communications will soon introduce Subway to other IN agencies in Asia.

Pulse takes first place in the list of the TOP-37 marketing agencies in Ukraine in IAMI rating For the 3rd year in a row starting from 2006, full-cycle marketing IN agency Pulse continues to lead in the rating of Ukrainian marketing agencies in terms of total revenue. Marketing services make up 90% of Pulse total revenue. According to IAMI marketing services include: promotional activities for customers, event services, event management, trade promotion, direct marketing (excluding sales catalogues, and merchandising). The other 10% of agency services are Public Relations, training and market research.

This year 37 agencies participated in the rating (it is about 50% of all agencies in Ukraine). The total budget of these agencies for marketing services amounted to UAH 530 Million including taxes. In order to get precise results, methodology was based on two criteria: official data for agency revenue from the State Committee of Statistics and data confirmation from the participants.

The rating of Ukrainian marketing agencies in terms of total revenue was initiated by the official non-government organization – International Association of Marketing Initiatives for the purpose of improving market transparency. The rating was supported by the International Marketing Group and Sostav.ua.

Robert McNeil


Stuart McKenzie

Mark Wright


David Payne

Please click here to enlarge the IAMI Rating
www.pulse.ua

Enlighten Christmas celebrations with Pineau des Charentes As the winter festivities are approaching, Montreal IN agency Zoum Armada created an outdoor campaign for Pineau des Charentes, a beverage supported by French organization Sopexa, in order to position its elegance and refinement.

The unique artwork, which bears the signature "Enlighten the evening", puts forward the drinks's amber color by presenting wine glasses mounted on a crystal chandelier. The operation had two objectives: make the Pineau des Charentes trendy a few weeks away from the holiday celebrations, and then also refresh its image.

Distributed in the Montreal area, the offensive is visible on a series of billboards until mid-December.


www.zoumarmada.com

KSA IN agency 3Points rewarded by the Cannes Lions 3Points, IN agency in Jeddah and Riyadh, received 2 National Diplomas from the Cannes Lions international Advertising Festival.

National Diplomas are given to the winners in one country, where at least 10 entrants from this same country are in competition, in this case Kingdom of Saudi Arabia.

3Points was the only KSA agency to be rewarded for its two impressive spots illustrating 2 Public Awareness Campaigns:

1) Love Campaign

Abdul-Latif Jameel Group is the leader in bringing awareness to KSA's society's shortcomings through their "because we love you" Corporate Social Responsibility program. ALJ wanted 3Points to promote these qualities and create a campaign that reminded people that the world needs those qualities to go round:

"Love, respect and appreciation, are the most elemental and missing qualities in our society. Day by day we see people showing less and less respect for each other, love in the family is not what it used to be, our appreciating for fellow worker or employees is taken for granted. To be the society we aspire to be, we need to adapt these qualities and apply them in our daily lives."

2) Aqim Salatak (Perform you Prayers)

"It is prayer that differentiates us, defines us, guides us."

It came to people's attention that KSA youths are letting prayers drift away and started to put less importance on performing there prayers. Therefore a team of volunteers came together to shed light on the growing problem and started a campaign around 10 years ago, with 3 Points as Creative Partner.

The campaign's first and second phases won awards for the best public service campaign in Sword Awards, the most prestigious creativity award competition in Saudi Arabia at the time. Now in it's fourth phase, the campaign was designed to tell the youths: your choices have consequences in your life and afterlife, so choose wisely and akim salatak.

Throughout the phases of this project, the numbers of people affected by it and changed their behaviour were just impressive! Thousands of young people started, resumed or improved their prayers.

www.3points-ad.com

Alpha Baltic "privatizes" the word "Thank you!" The biggest retail shopping chain "Maxima" has a clients' loyalty card named "Thank you card". Latvian IN agency realized an image campaign for the loyalty program and client card – offering them a new life.

The loyalty "Thank you card" of the shop chain has already operated for some time, but the new loyalty program, which was launched in September, provided even wider, more interesting and more favorable offers to its clients. A wide image campaign has also been implemented.

After having evaluated the significance of the word "Thank you!" in everyday life, the creative department of Alpha Baltic decided that the emphasis of the campaign will be put exactly on this word! They basically "privatized" this word for their client loyalty program. The essence of the campaign is the idea that every "Thank you!" is very important, creating an association simply and sincerely: "Thank you!" – "Thank you card".

Click here to see Maxima TV spot
www.alphabaltic.lv

Nigeria IN Agency Adstrat on an Upward Swing (1) As part of efforts to make its services available and relevant to the various sectors in the Nigerian market, ADSTRAT BMC Ltd has extended its operations by signing up with several new accounts. This move is a re-dedication and celebration of its commitment to ensure seamless and cutting edge creativity in the execution of bull's eye strategies:

1) Nigerians in Diaspora Organization Europe (NIDOE) is the European arm of a global Nigerian Diaspora network. Established in the year 2000, headquarters are in London from where they serve their 17 Regional Chapters in 16 European Countries

Recognized by the Government of Nigeria as the official platform to "Mobilizing Nigerians in Diaspora for National Development". NIDOE needed to intensify effort to make this a fruitful reality. was borne as ADSTRAT BMC Ltd has been officially mandated to take charge regarding the positioning and the achieving of objectives.

2) The determination of IDMN (Institute of Direct Marketing Nigeria) to become a global brand and be reckoned with is a feat as ADSTRAT BMC Ltd is on the driver's seat to create the platform for a fruitful exercise. A diverse end-to-end association whose experience spans over a decade with mien in Direct Marketing briefs positioned to host the African Direct Marketing Awards in November with the culinary expertise of ADSTRAT BMC Ltd in delivering out-of-the-box strategies viz external projection and visibility.

Amongst so many functions of Consultants, the task is to do the following but not limited to:

• Creation of a brand identity for The African Direct Marketing Award and standardization of the brand identity for IDMN.
• Sponsorship drive and event strategies.
• External projection and image creation and management.

Other new Adstrat accounts to be discovered in next IN eNewsletters...

www.adstratcom.net