Ukrainian IN agency Pulse created AVATARized web-site for McDonalds

On the 4th of December 2009 a web-site created by Pulse marketing agency for the promo-campaign "Conquer Pandora" for McDonalds was launched.

On the eve of the Avatar movie premier, McDonalds is conducting an exciting promotion, which gives everybody the possibility not only to dip into the mysterious world of the planet Pandora, but also to win interesting prizes: laptops and software from Microsoft, T-shirts with the Avatar logo and fruit pies from McDonalds.

The promo web-site includes three game modules: Pandora Quest, Pandora Rover and Avatarization.

The first two modules give to visitors the possibility to take a walk through the exotic world, visit incredible sites on the planet and meet unexplored life forms. In the third module visitors can upload their own photos and turn themselves into Na'vi nation representatives.

The web-site has already been visited by almost 100 000 people since launch, and every day the figure is increasing!

Pulse also produced scratch-cards, instant presents and uniforms for promoters.

www.pulse.ua

Spanish IN agency Arista creates the "I'm leaving home" website for Wilkinson

"I'm leaving home" www.mevoydecasaya.es is a website created by Arista for Wilkinson as part of the Xtreme 3 promotion, which gives participants the chance to win a prize of €700 per month for one year to pay their rent, mortgage or any other expenses.

It is an original and fun page, which explains this initiative in detail. The dynamics are very simple; anyone interested in winning the prize must buy an Xtreme 3 product and enter their details in the form on the website before December 31st. Participants will enter the draw to win €700 per month for one year, as well as four fantastic mini laptops.

The campaign is present in several media and supports: Internet, social networks, newspapers, radio, points of sale, samplings, etc; and although it is open to anyone who wants to take part, it is particularly targeted at teenagers and university students, who want to leave home and access their own home, a huge challenge in times of economic crisis.

www.arista.es

One year of success for American Express with Icelandic IN agency Hvita Husid

American Express International in New York has awarded American Express Iceland for outstanding achievement in launching the American Express Card in Iceland.

It has only been a year since the American Express Card was introduced in Iceland and it has already proven a great success.

Hvita husid has worked on the account from the beginning.

Several other IN agencies are also working for American Express, especially in Latin America and in some European countries.

www.hvitahusid.is

Slovenia IN agency PAN wished a Merry Christmas to Beiersdorf, City Hotel and Nivea

This year, PAN Agency realized various Christmas Communications for some of its clients:

1. Eucerin Xmass card 2010:
For their client Beiersdorf Slovenia, PAN Agency prepared a Xmas e-card for the brand Eucerin, being used for their internal communication.

2. Cityhotel ATL communication:
In order to inform Slovene consumers about a splendid holiday offer for lunches right in the centre of Ljubljana, print advertisements were created, emphasizing the long tradition of various gourmet's dishes in the Cityhotel.

3. NIVEA Xmas packages:
PAN Agency also prepared 25 different NIVEA Xmas packages for Slovene consumers' different tastes and needs. Please click here to discover them.

www.pan.si

Immedia Communication Group carried out LG Mobile Worldcup in Russia

The cooperation between 2 IN agencies (already mentioned in a previous eNewsletter in September) for the SMS Speed Typing Cup LG MOBILE WORLDCUP 2009, organized by Immedia Communication Group and Korean master agency of LG Electronics - Eastos Marketing Communications Group - came to its end.

Communication strategy as well as production of the project in Russia were developed and implemented by Immedia Communication Group in line with Eastos Marketing Communications Group. Integrated promo campaign of LG MOBILE WORLDCUP was based on smart media-mix and included info-partnership with print, radio and internet media, promo-activities in retail, activities in social networks, as well as 2 press-event marking Launch and Final of the Cup.

Covering all target audience of the Project, the promo campaign attracted more than 65 000 participants. 31 specially equipped mobile posts with LG mobiles and Beeline internet access were established in Moscow target locations – Euroset shops and European trade-mall, where everyone could compete in speed and literacy of SMS typing.

2 winners were named on October 18 - they represented Russia at the World Final of LG MOBILE WORLDCUP 2009 in November in the United States.

Clarity Coverdale Fury Red Gold Work Wins Gold For Outstanding "Outdoor Spectacular"

Clarity Coverdale Fury, IN Minnesota agency has received an advertising gold award in the 2010 publication of Graphis Ad Annual. They are honored with this distinction for the "Vines Spectacular" billboard that debuted as part of their campaign for Red Gold Tomatoes.

The winning campaign kicked off with a "teaser" and featured a giant Jack and the Beanstalk-type tomato vine growing up the pole of a billboard in Columbus, Ohio and engulfing the large outdoor sign. This spectacular creation also frames the campaign's message in the center of the sign: "The best tomatoes come from tomato country," where Red Gold tomatoes are grown.

First published in 1944, Graphis, The International Journal of Visual Communication, has become an invaluable source for displaying the best creative work produced around the world. In 2009, they decided to introduce "a long overdue awards program" in order to recognize superior artists and their work. The Graphis Ad Annual is an internationally distributed journal and is widely regarded as a premier publication for showcasing "the most significant and influential work in Design, Advertising and Photography past and present." Only the most exceptional work submitted is chosen to be included in the annual publication.

www.ccf-ideas.com

IN Istanbul BTL agency EKOM won 2 Awards for their Coca-Cola and Nestlé in-store animations

The most prestigious awards for Direct Marketing, DPID, were recently given in during an award ceremony. With its successful performances, Ekom received two awards in the Marketing at Sales Points category. The agency was in first place in the In Store Activities subcategory and second in the Application of Merchandising subcategory.

Ekom introduced Cappy, a lemon flavoured drink, a brand of their client Coca Cola with the In Store Activities subcategory. Introduction was made with catchphrase "Famous Lemon in the Markets", which was accompanied by a huge Lemon Man, allowing to hit high sales figures.

Their second award winning performance was launched by catchphrase "Red In Everywhere", in which the goal was to stock all shops with Nestle products, and which turned out to be a great success as well.

www.ekomtanitim.com

Hong Kong IN agency Hydrogen refreshes French International Audit firm Mazars

Hydrogen Hong Kong work with global audit and accounting firm Mazars, handling PR and awareness building for Hong Kong and China.

Among recent projects was a small "thank-you gift" for Mazars staff to pass to clients, contacts and the media. A set of four teas, English Tea, French Lavender Tea, American Ginseng Tea and Chinese Tea were packaged together, highlighting the similarities between the qualities and variety of tea - and Mazars!

A sociable and relevant souvenir that Mazars can continue to use year round.

In other news Hydrogen Hong Kong office has relocated to Shenzhen this January gaining easier access to the burgeoning Mainland market.

www.hydrogen.com.hk

Nepal agency Welcome Advertising and Marketing joins IN

Nirmaj Raj Poudel, CEO of Kathmandu agency Welcome Advertising and Marketing is also President of the Advertising Association of Nepal.

This agency is the most important independent communications agency in the country.

Handling accounts in many economic domains of activities, this agency will complete IN Network presence in the Indian sub-continent with Arms Group/New Delhi, Ignitee/Mumbai, Zenith Marcom/Colombo and soon an agency in Karachi.

www.adwelcome.com.np

IN Paraguay Agency CEO is also a talented illustrator

Roberto Goiriz is not only an advertising agency CEO. He is also a great comic strip illustrator. With the sponsorship of the National Bicentennial Commission, "1811", a comic album in commemoration of the independence of Paraguay was launched on Monday December 14th at the Cultural Center of Paraguay Republic "El Cabildo".

The story was written by Robin Wood (with advice from historian George Rubiani) and Roberto Goiriz made the drawings (colored by Edgar Arce).

At launch, the attendees were given away a copy of the first chapter, with presentations by Don Fernando Lugo Méndez, President of the Republic of Paraguay and by Dr. Miguel Carrizosa, president of the National Congress.

"1811" recreates the events connected with the independence of Paraguay and describes how they are related to events in Europe (Napoleon's invasion of Spain, the abdication of King Ferdinand) with the events in America. It also relates the previous battles with the factual reality of independence against the Argentines in Buenos Aires, who wanted to annex the Paraguay after declaring their independence from Spain.

Previous books from Roberto Goiriz were international successes. No doubt that "1811" impressive historical fresco will also be.

www.goiriz.com

London IN agency Them Increased customer retention by 12% for Bupa International

Bupa International member retention programme is an ongoing e-communication programme to inspanidual members of Bupa International. The programme was designed to add value and promote key features of membership.

Them developed a series of emails and corresponding microsites plus management information through online dashboard with stats, analysis tools and redemption support. Launched in January 2009 it is already a huge success with a 12% increase in membership renewal rate versus the control group.

www.themlondon.com

Nigeria IN Agency Adstrat on an Upward Swing

As part of efforts to make its services available and relevant to the various sectors in the Nigerian market, ADSTRAT BMC Ltd has extended its operations by signing up with several new clients. This move is a re-dedication and celebration of its commitment to ensure seamless and cutting edge creativity in the execution of bull's eye strategies:

1) As the IT sector in Nigeria strives to meet practices in use across the globe, VEDA Computers is in the fore front in making its operations and services be of reputable standard. Their mission is to become a leader in growth and development of information and communication technology in Africa.

VEDA aims at improving the lifestyle of consumers, increase their productivity and at the same time entertain them. The founders understood the demand for premium placed on personal computers by a new breed of consumers who need a platform tailor-made for their needs and interests. ADSTRAT's link with this innovative brand is premised on a FORWARD LOOK relationship that should transcend and culminate into a break for the society in terms of positioning and projection. The pact guarantees a seamless flow for ingenuity and innovation.

2) Another ground breaking event is on the verge as ADSTRAT gets set to partner with an irrepressible brand NIGERIA'S NEXT SUPER MODEL [NNSM] [NNSM] for what watchers dub the mother of all shows. With a head start in 2007, NNSM was created for young girls who have talent in modeling and create an opportunity for them into world class supermodels.

The event promises to live up to its billing as reputable supermodels across the globe are billed to showcase their brands as well as crown this years model of the year. Billed to hold in the Nation's Paradise [CrossRiver State], ADSTRAT's expertise will hold sway in the preparations for same.

Other new Adstrat accounts to be discovered in next IN eNewsletters...

www.adstratcom.net