2010 IN annual Convention will take place in New Delhi

Indian marketers are more and more developing global business. Marketers from other countries are more and more interested to develop business in India.

India is more than a country. It is a continent with several states as different as European countries can be, with 1.1 billion inhabitants, nearly all understanding and speaking English, with a Gross Domestic Product expected to reach 7% in 2010.

All IN agencies will be invited by their Indian colleagues – Arms Communications Group/New Delhi and Ignitee/Mumbai to discover the main aspects of India during the 2010 IN Convention in New Delhi.

Several main Indian marketers will have the opportunity to see how Indian independent IN agencies will be able to communicate overseas, assisted by foreign IN agencies.

This event, scheduled on April 9th, 10th and 11th has already been announced as a major event in communication in 2010 by several Indian trade journalists.

Indian IN agency Ignitee launched first-of-its-kind global digital media handbook – "Honey I Shrunk the World"

Ignitee Digital Solutions launched its first global digital media handbook, titled, "Honey I Shrunk the World". The book was unveiled by Harsha Bhogle, renowned Indian cricket commentator and journalist and Anjali Raina, Executive Director, Harvard Business School,India Research Centre at a premium bookstore Crosswords situated in Mumbai's Prime Location.

"Honey I Shrunk the World" is a complete guide on the online marketing platform. The book provides intricate details and statistics on online consumption, behavior patterns across global regions and digital marketing domains.

The book spans nine global regions including Africa, Asia, Oceania, Caribbean, Europe, Middle East, North America, Central and South America. "Honey I Shrunk the World" also features detailed numbers of markets within each of these regions along with information on top sites and net surfing behaviour of consumers. The book, published by Om Books International, leading Indian publisher is available at Crossword stores all over the country and is priced at $20. The book already has received massive response and is predicted to do really well.

"Honey I Shrunk the World" is a large vault of precious information on the digital medium and will enrich the readers experience for days to come. The book really started from something intrinsic to Ignitee's DNA:

- Hunger to know more about the digital space that we live and breathe in
- Frustration with the lack of single-point resources
- Willingness to get off our backs and do something about it

This book is designed to empower, educate and entertain various audiences:

a) Professionals (agencies, publishers and marketers)
b) Student Fraternity interested in learning the ropes of the digital industry
c) Digital consumers who are always on the lookout for new and interesting nuggets that the Internet has to offer

A must to have a global vision of the digital media world.

Duncan/Channon is Finalist for "Biggest Award in Advertising"

For the second year in a row, San Francisco IN agency Duncan/Channon was honored as one of three finalists in the small agency category for the O'Toole Award, "the biggest award in advertising," given out by the American Association of Advertising Agencies, advertising's biggest trade group.

"The O'Toole Awards program," said an industry insider, "is known as one of the toughest industry competitions because entry requires that an agency submits a body of work representing different brands."

D/C's submissions included the Hard Rock memorabilia website and work for Rex Goliath, Sanita and a pro bono campaign for the Western Railway Museum.

IN Hungarian agency Well Advertising promoting Univer's "Evils of the kitchen"

Well executed a 8-month long loyalty promotion for Univer's most traditional paprika based food flavouring. The promotion started at the beginning of the summer and ends on the 31st of December this year.

The basis of the promotional mechanism is sending an SMS with the promotional code on the products for granted valuable prizes.

The main idea behind the promo: The products are so hot and spicy that they are the evils of the kitchen. And anyone who uses the products can become the evils of the kitchen, because the result is granted.

The result of the campaign exceeded all the expectations. More than 300,000 comsumers participated in the promotion.

Minneapolis IN agency Clarity Coverdale Fury receives Web distinction for second consecutive year

For the second year in a row, Clarity Coverdale Fury has won the Web Marketing Association’s WebAward for “Best Advocacy Website” for www.weallpaytheprice.com, a site dedicated to revealing the actual economic, emotional and health costs of smoking. The Web Marketing Association was founded in 1997. Now in its 13th year, WebAwards is the premier annual website award competition that names the best Websites in 96 industries while setting the standard of excellence for all website development.

The website was launched as part of a larger campaign for ClearWay MinnesotaSM, an independent, non-profit organization that improves the health of all Minnesotans by reducing tobacco use and exposure to second-hand smoke through research, action and collaboration. The work was lauded by judges for its “very powerful and compelling message,” and received an exemplary score of 61.5 out of 70, including ratings of 9.5 out of 10 for innovation, content and copywriting.

The website features footage from a gripping television spot that aired during the Superbowl in February as part of the campaign. Jerry Fury, who was the Creative Director/Copywriter for the project, said, “The power of the website and the television spot is they really show that the cash register isn’t the only place we pay for tobacco. They are very real and very emotional.” Interspersed with the footage are numerous facts and statistics emphasizing the emotional, economic and health costs associated with smoking. The site also includes sections that offer help for those who want to stop smoking, including various tips for quitting, from QUITPLAN® Services.

Deya successfully communicates for the American University in Bulgaria

Sofia IN agency Deya carried out a communication strategy for the recruitment campaign of the American University in Bulgaria - the first American-style, liberal arts undergraduate educational institution in Eastern Europe accredited both in the United States and the EU.

The strategy is focused on both potential students and their parents.

The message "Success starts with The American University in Bulgaria" is addressed to both audiences and communicates the university as an excellent start of a successful career.

The campaign covers a broad range of activities – radio, press, outdoor, Internet, posters and promotions in selected schools.

Deya elaborated a creative for the AUBG, that was highly appreciated from the university's government and will be used for its presentations abroad.

University Hospital of Zurich: How to talk to the patient?

This year IN agency Creafactory® pitched for the University Hospital of Zurich and won – together with a second agency – the mandate for their public relations.

In order to improve the communication in general, Creafactory® in collaboration with mrc marketing research & consulting AG, its sister company, carried out a qualitative survey, for which in-depth interviews with the target audiences were held.

On the basis of the results of the survey and its insights, Creafactory® and mrc then defined together with the corporate communication unit of the Hospital several key messages for each target audience as a basis for their day to day communication.

"Latvian Unity Cycle Ride": a great success and wide publicity

A few weeks ago, IN agency Alpha Baltic decided to participate to the organization of the "Latvian Unity Cycle Ride". Almost 4000 cycling and active life style fans gathered in the town of Sigulda to make a united ride. There were twice as many participants as the year before!

The main idea of this event was to promote nation unity and to popularize active and healthy life style. Majority of people took the 37.5 km long "Popular Ride" and finished the ride with very positive emotions and great satisfaction. The event also experienced an unexpected wide response in mass media.

Together with the agency's partners – the largest TV company "LNT" (owned by "News Corporation") and "Igo Japina Sport Agency" – Alpha Baltic Team started the campaign two months before the event. They involved popular persons as opinion leaders to promote the event and realized massive PR and advertising campaign in TV, internet and magazines.

Click here to see pictures of the successful
"Latvian Unity Cycle Ride" Event

The agency was delighted of the huge number of participants and emotions that vibrated in the event! The "Latvian Unity Cycle Ride" had gathered both long-term enthusiasts and young people, as well as families with children and company teams. Everyone ride together with President of the Republic of Latvia Valdis Zatlers, ex-President Republic of Latvia Guntis Ulmanis, and World cycling ex-champion Romans Vainsteins. The huge number of people in "Latvian Unity Cycle Ride" demonstrates that people do like and need events that they can join and take part in, rather than watch them passively. This success was a great stimulus for Alpha Baltic and the team expects to take this event to an even higher quality next year.

EMA's Florida agency created the "Face of Success" campaign for Remington

A new integrated holiday campaign for Remington Products'® — "Face of Success"— arms young men with the tools to look and feel their best, and encourages them to create their own face of success by experimenting with different grooming and hair styles. The campaign — targeted to 18- to 34-year-old males — was designed and programmed by Eric Mower and Associates (EMA)' agency in Sarasota.

At the core of the campaign is an interactive microsite and game designed to heighten engagement with the brand and leverage word-of-mouth, supported by public relations, a sweepstakes, social media, and print and broadcast advertising, to promote Remington's products in the men's grooming and shaving category.

After entering the sweepstakes promotion at www.RemingtonFaceOfSuccess.com for a chance to win a trip to Las Vegas for four, young men can take the Face of Success Challenge, an interactive game that provides an engaging and personal experience for each player while discussing grooming in an entertaining way.

Watch a video demonstrating the Face of Success Challenge.

An IAA Golden Award for Egyptian IN agency Advantage

Click here to see Chipsy MAX TV spot

Advantage Marketing & Advertising have won the Golden Award in the International Advertising Association this year for the FMCG Category. The agency has already produced many successful commercials in this field.

Latest FMCG creation concerns brand Chipsy MAX, Frito-Lay's latest innovation in the Egyptian market.

With its exceptionally thick rigid slices and unique flavors. Chipsy MAX is positioned as THE true hunger filler.

With that in mind, this spot creatively explores the active lifestyle of MAX's target market, putting a twist on how hunger can hit them at any time in their daily life and to what extent they'll go to fill it up.

Hard times – hard work for Finland IN agency Satumaa

Despite the recession, Turku Advertising Agency is doing just fine – they might even say they're doing great, thanks to two new business clients they're really excited about:

Tasty business:

The agency just started working with the largest fast food chain in Finland, Hesburger, and now all their tasty advertising gets it's flavour from Satumaa.

In the beginning of 2010 they'll be delighted to see how our advertising bites when the first campaign comes out!

Turning up the volume:

Their other new client, Veikon Kone brings us into the world of home electronics.

Satumaa staff is busy cooking their weekly ads from the internet to newspapers.

Veikon Kone is one of the three biggest home electronics companies in Finland – it's a big catch indeed!

Synchromesh's digital arm, Balance Interactive, recently re-launched trivett.com.au

Most recently, Trivett's philosophy of delivering market leading customer experiences has materialised in the form of a world class web site and digital presence, making it one of the world's best motor dealership sites.

As Australia's largest prestige automotive group, Trivett have a philosophy of delivering market leading customer experiences. This principle has supported the design and development of world class dealership environments and market leading service standards.

The new web site is no exception. Balance's strategy was to integrate customer engagement with high level functionality. Upon arriving at the site, visitors are greeted with access to the full suite of Trivett Group brands. Offers are presented in an engaging and informative manner and most importantly you can very simply search and investigate around 1200 vehicles, each of which offers a full synopsis of the detail associated with each vehicle. They have also incorporated a deeper ‘Super Search' functionality This allows you to drill down in vehicle detail, offering search refinement based upon a further seven criteria including colour, year, transmission, seats, kilometers, price range, etc. A key cornerstone of the new site is also search – to this end, the build strategy has been very deliberately focused upon supporting world's best practice search engine optimisation strategies.

Whilst the new site is still in its infancy, www.trivett.com.au has already started generating positive results with lead generation and visitor ‘duration on site' both increasing.

"TAF-TAF" in the new campaign of the Greek Postal Bank

Click here to see Greek Postal Bank TV spot

With a new cartoon series the Greek Postal Bank communicates to children – and not only- the importance and usefulness of saving.

The cartoon piggy-bank "TAF-TAF" is the key character of the new campaign of the Greek Postal Bank which will be completed with a series of episodes, first being "the Star-fighter".

"TAF-TAF" lives up as children save up and in their dreams he transfers them in places they wish, making their desires come true. He advises, helps and stands by them in anything they need but above all teached them to learn to save in order to be able as they grow up to fulfil their dreams.

The campaign was created by Ashley & Holmes, whilst the production was made by Le Spot Productions, both part of the IN Network and the media was handled by United media.

French IN agency Groupe 361° wins the Adrexo account

Adrexo is the first private company competing with La Poste in France. La Poste has been the monopolistic Government owned mail service since the beginning of the 17th Century.

Adrexo is now providing similar services. It is also competing with parcel delivery and direct mail distributors.

Groupe 361° has been appointed thanks both to its multi-channel approach and to “Opinion Tracker”, its unique engine listening and anaylsing web talks.

After an auditing of Adrexo website (visit animated mock-up www.groupe361.com/adrexo), Groupe 361° found the right solutions to handle Adrexo brand image on internet, forums, blogs and websites by proposing a totally new concept for communications, creating a new website, taking care of various buzzes concerning Adrexo and introducing the brand in social networks such as Facebook, Youtube, Twitter...