Portuguese IN agency Brandia Central created the Euro 2012 logo

Click here to see UEFA Euro 2012 Brand Launch video

Euro 2012 will take place in Ukraine and in Poland? It will be a major football event. After a whole year of dedicated and passionate work, Brandia Central won UEFA's International competition for developing and launching The Brand for EURO 2012, which was already made public to the world in Kiev on December14th.

Under the creative management of Helder Pombinho a vast team has developed all the visual identity, graphic language, brand applications and the movie clip for the launching of this product.

This became an important achievement that contributes not only to recognize Brandia Central's national talent in the world, but also a great opportunity for the agency to be known through its quality work by potential new clients overseas.

Tunisian agency Web-2-Com is joining IN

More and more marketers are wishing to rely on a communication network in MENA (Middle East-North Africa). IN is now present from the Gulf to Morocco thanks to Tunisian agency Web-2-Com.

Web-2-Com started as a digital agency in Sousse, before opening an office in Tunis and providing marketers with ATL and BTL services.

This year, it should open branch offices in Sfax, Algiers and Tripoli, covering this way Algerian, Libyan and Tunisian markets.

Web-2-Com is a major actor in digital communication in Tunisia. It also often works in outsourcing for French-speaking companies. The agency is understanding and speaking Arabic, English and German. Web-2-Com in undoubtedly a perfect partner for international marketing communication.

  

QUITPLAN® Services challenges nearly 2,000 Minnesotans to quit smoking

The QuitCash Challenge campaign introduced by advertising agency Clarity Coverdale Fury gathered almost 2,000 Minnesotan contestants and now continues the month long challenge to quit smoking. One quitter will win big — a grand prize of $5,000 will be awarded to one Minnesotan who quits tobacco use by Oct. 1, 2009, and remains tobacco-free for the entire month.

The QuitCash Challenge campaign, incorporated all new elements this year including social media, mobile and website. For the first time, people could use their mobile phone to sign up for the challenge, and now will receive valuable text tips throughout their quitting period. In addition to the website, www.quitcash.com, QUITPLAN launched a Facebook page to promote the contest and QUITPLAN Services as well as create an area for quitters to meet each other and support one another during the quitting period. A dynamic and interactive page, it showcases images from promotional events and various TV appearances by the QUITPLAN staff. During this quitting period, helpful video tips will keep quitters motivated to keep from smoking.

A new partnership was also established in 2009, with the Mall of America. Throughout the signup period, the Mall of America ran video based advertising, static clings over entrances as well as floor clings into the building promoting the Challenge and sending viewers to the website or the mobile site for sign up. As a partner, Mall of America will also be hosting an event on November 19th, in which the QuitCash Challenge winner will be announced.

Maestro de Oliva develops brand communication in Russia with IN agency Immedia

Immedia Communication Group developed TV promo strategy for Maestro de Oliva, the famous Italian brand of olive oil aimed to become Number 1 in its category in Russia Reasoned and research-based strategies are essential to become a leader in highly-competitive FMCG market - that's why Immedia Communication Group offered Maestro de Oliva a well-balanced combination of direct advertising and product placement on the leading Russian TV channel. The solution was based on scrupulous research of target audience and rival brands communication strategies, done by OPEN Media House, a company within Immedia Communication Group.

The top-rate gastronomy program "SMAK"/"SAVOUR" on "Channel 1" was chosen for product placement. Due to long-term partnership between Immedia and "Channel 1", Maestro de Oliva recently appeared on Russian TV, after negotiations completed in 2 weeks, which is an extremely tough timing for such projects.

Advantages of such strategy are obvious: smart long-term integration in "SMAK" program will allow to increase brand awareness and loyalty, strengthen brand positioning as well as to reveal gently product benefits to Russian audience.

This project marked the launch of a long-term TV story of the Brand. Maestro de Oliva will stay with Russian gastronomy fans till the end of 2010.

  

Click here to see Maestro de Oliva on "SMAK"/"SAVOUR" TV Show

Cargill assigns Venezuelan IN agency Cograf to redesign its corporate magazine

Cargill is an American worldwide producer and marketer of food, agricultural, financial and industrial products and services, which has been present in Venezuela since 1986 under the name "Cargill de Venezuela".

Recently the agency was selected by Cargill de Venezuela to help them completely re-think their magazine "Enlace" – meaning "Link"

This publication has been circulated among the staff of the company for two decades and was produced by the communications team of the Public Affairs Department of the company in Venezuela.

This time, Venezuelan IN agency provided full services for graphic design, prepress and printing.

After completing their mission, Cograf received this message from its client:

"Today we received the new magazine Enlace, and we would like to thank Cograf especially for the extra effort they realized by carrying out the edition in a record time. It looks very pretty. The design is sleek and very clean, as well as the quality of the print. Excellent job!"

Milano AD, Italian IN agency, celebrated Christmas with its clients Carrefour and Io Bimbo

12 Exciting videos were published on Carrefour website, during the holiday season.

Head to head between two characters: an usual Santa Claus, a little bit battered, exhausted, and always involved in finding Christmas presents who surely doesn't know Carrefour, and a Super Santa Claus, named Supebabbo, always happy, smart and sage, perfectly able to fulfill every children's desire...

You can trust him, because for his gifts, he goes to Carrefour markets and never goes wrong.

For, Io Bimbo, a GDO brand specialized in pre-mum and infancy products, Milano AD presented the new spots for the Christmas holiday. The main character is a young boy, involved in his firs experiences as father… 5 amusing subjects to soften all the family...

  

Energy-saving campaign for the Hungarian Ministry of Water and Environment

Well Advertising Agency's biggest success in 2009 was the Energy saving campaign they made for the Hungarian Ministry of Water and Environment.

The aim of the campaign was to call the attention to the environment protection by focusing on the advantages of energy-sparing lifestyle.

Several elements of the communication made the campaign very appealing to the different targeted segments:

• Roadshow on 10 festival venues during the summer,
• School program for elementary school classes with educational and playful elements
• Interactive website with energy saving tips, energy calculator, and useful links
• Social media support on TV, in the press, on-line
• Heavy PR support

An important and impressive success for IN Hungarian agency.

Click on the according image to start each TV spot

Swedish IN agency Ymer highlights Osram bulbs

EU has banned import and sales of conventional light bulbs in order to reduce CO2 emissions.This will naturally increase the demand for low energy light bulbs. The problem with low energy light bulbs is that the light usually is cold and dull.

This is however not the case when it comes to OSRAM's new low energy light bulbs: they give off a warm and pleasant light.

Ymer promotes this message on the campaign website: "Mysbelysning" (cozy lighting).

To get the message across even stronger, the agency also shows a film on the site where Swedish-English celebrity interior designer Simon Davies speaks about OSRAM's new low energy light bulbs.

Nigeria IN Agency Adstrat on an Upward Swing

As part of efforts to make its services available and relevant to the various sectors in the Nigerian market, ADSTRAT BMC Ltd has extended its operations by signing up with several new accounts. This move is a re-dedication and celebration of its commitment to ensure seamless and cutting edge creativity in the execution of bull's eye strategies:

1) A case of exquisite and revitalizing brief, the "Just Relish" account resonate a satisfying quest for a longing desire. The brand located in the heart of Port-Harcourt is in the food genre and positioned to fill the gap inherent in the sector.

With an overwhelming expansion in terms of operations, the demand for its services is quite alarming as it is in the league of great and notable brands.

On the thematic platform, "Moments to treasure", the brand eulogizes .......mmmmmm. Charged with the duty to take the brand to its paradise, Adstrat BMC Ltd is on a roller skate to implement and execute bull's eye strategies on all deliverables for external projection.

2) It is no longer news that Brandarise is one of the leading Youth movements in the nation. As part of its Corporate Social Responsibility, Brandarise has in its core forte the charge to equip Youths to rise up to its gifting.

After a successful hosting of three editions, Season IV is set to hit the environs of Delta State for what promises to be a grand entry.

RX Club honors IN agency Core-Create with multiple awards

The Rx Club has honored Core-Create, a healthcare communications agency that is part of The Core Nation group of companies, with multiple awards for the agency's creative campaign materials, including the prestigious Rx Club Silver Award, according to Dorene Weisenstein, Executive Vice President and Chief Creative Officer.

The Rx Club Awards for Excellence recognize creativity in pharmaceutical product advertising and promotion. Creative concept and execution are the only criteria for merit. This year over 2,000 entries in print, video and interactive categories were considered.

Core-Create's Gelnique® campaign materials, developed for Watson Pharmaceuticals, earned Awards of Excellence. Recognized elements of the campaign were a unique coffee table book, the professional Website and launch materials that include a print ad and direct mail. In addition, the coffee table book was one of very few entries to receive an Rx Club Silver Award.

"Working with partners like Watson Pharmaceuticals, who have a clear vision, provides creative opportunities for the innovative expression of a brand's unique proposition," said Weisenstein. Core-Create was named one of the top 75 advertising agencies specializing in healthcare communications by Medical Marketing & Media in 2009. The agency offers the highest level of service and creative products, including advertising and promotion, sales force programs, branding design, corporate communications, custom publishing, Web and new media, corporate identity, and medical communications.

  

Eden Island Campaign created by Moroccan IN agency Altair praised by the profession

The beautiful campaign Altair created for Eden Island has been praised in the December edition of the Moroccan monthly Magazine “Brand Up”, specialized in the sector of communications in Morocco. The agency was ranked in 3rd position right after two large Moroccan agencies.

Eden Island is a unique concept of balneal residences in Morocco, constituted by villas build on stilts right on the surface of an inland sea and also by small buildings on the beach, deploying a whole range of exceptiona activities and leisure.

Intensive Businesscare BV - Netherlands helps aviation students to get business.

Government and other funding bodies like banks etc. are increasingly becoming scarce sources.

Students in Holland have found new ways to cover their cost for innovative research and development in their never ending search for fundings. In this case they sell their expertise and entrepreneurship to the aviation industry throughout the world. They established their own company AEM solutions, but lack communication skills and expertise to market themselves on a global scale.

Intensive Businesscare (IBC) helps them with marketing-communications. In Holland University in Delft, Netherlands has turned to IBC. Students have set up competence centres to solve aviation problems of various character and offer them, amongst others, to AirBus, Embraer, Mc Donnell Douglas, Boeing. So far with growing success. The key solution : turn to the developments chief development officers with clearly defined proposals of problem areas like landing gear systems. Follow them up with well trained (communication) student spokesman, salesmen.

Intencive Businesscare supports with combined proper sales and DM tools.

Click here to see the AEM solutions website

Zoum Armada (ZA) and Revolver 3 celebrate winter on the Quays of the Montreal Old Port

The ZA team has created a campaign for Quays of the Montreal Old Port that promotes winter activities, more specifically, the new Cool Nights on the Quays (featuring TELUS Fire on Ice and concerts by the Porn Flakes).

The campaign also features an online contest, banners and a micro site, developed in parallel by Revolver 3.

The new campaign, which features radio, poster, print and Web components, was an opportunity for the Montreal IN agency to redefine the Quays' brand universe while remaining true to existing visuals previously created by the agency. The new brand universe positions Quays of the Old Port as a trendy, urban waterfront area. The familiar block signature serves to round out the Quays' brand recognition.

Topps International loyal to Japanese IN agency K&L

K&L handled a nationwide campaign in Japan for Topps International, an Irish confectionery manufacturer, in October, November and December 2009.

K&L handles media planning and buying for the campaign and helped Topps broadcast their TV commercial over more than 35 TV stations, conduct web present campaign and hold promotional event.

K&L has been helping Topps execute TV campaigns in Japan for more than a decade even though such projects has been handled by Japan's mega agencies, which proves K&L's capability to deliver a full service to clients.