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February 3rd 2010
More marketing professionals are thinking globally and acting locally. They work to meet and exceed world benchmarks for R&D, production, and finance. But when it comes to consumer surveys, marketing, and communications, the best marketing pros act locally.
Companies may look to expand their domestic market, or grow using regional or global marketing strategies, but they all require effective return on investment (ROI) from their agencies in each local market. IN agencies are top independent agencies that work for all categories of marketers: local, regional, and global.
This is what we've been doing lately.
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Oman based agency ADINC joins the IN network
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ADINC is Oman's leading integrated communications agency operating since 1991. It's a part of the Omzest group in Oman, and has the experience of handling diverse categories of clients, covering FMCG, automotive, real estate, financial institutions and corporate sectors.
ADINC is the only agency in Oman to have been awarded twice with the impressive Certificate of Merit at the Cresta Awards, New York. It has also won a Golden Award at the Montreux Advertising Festival and an IAA Award. ADINC was recently adjudged the "Best Public Relations Agency" in Oman for the year 2009.
Currently the agency offers 360 degree communication solutions covering Advertising, PR, Events, Direct Marketing, Out of Home, Corporate Identity & Packaging, POS, Product Placements and Interactive.
ADINC is also Oman's first PR and Image management agency with 8 years' proven track record of innovative and effective PR strategies. It has strong network with key members of the industry, govt. and other organizations in Oman.
Mr. Bikram Sehgal, General Manager, with more than 25 years of advertising and marketing experience, heads the operations at ADINC. He leads a team of more than 30 professionals.
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Hungarian Agency Berg Media joins IN
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Founded in 1996, Berg Media Budapest is now the biggest Hungarian owned Media agency. It is specialized in media planning and media buying.
According to its turnover, Berg Media Budapest is among the top ten largest communication agencies (together with the international agencies branch offices) on the Hungarian advertising market.
Amongst its clients, let's mention Porsche, Suzuki motorbikes, Scholl, Jana, Burger King, Marks & Spencer...
Erik Valter, CEO of Berg Media Budpest, insists on 5 arguments for his agency:
- high level of professional attitude
- customized services for each client
- flexibility including pricing and compensations
- Affordable creative media plans when required
- Total transparency
This membership will strengthen IN's presence in the region.
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It's now the right time to think about taking advantage of FIFA Worldcup 2014 and Olympic Games 2016 in Brazil
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Never before have these two major sports events successively taken place in the same country as it will happen in Brazil soon. Sports events are now also economic events. Brands are investing fortunes to take advantage of such events, either as official world sponsors or as official local sponsors. There are however many other opportunities to be present and active during such events.
 
Peter Tomas, CEO of IN Sao Paolo agency Dois Pontos is at your disposal to imagine clever and affordable strategies during the FIFA World Cup 2014 and the Rio je Janeiro Olympic Games 2016. But it is RIGHT NOW that agencies should convince their clients to take care of what can be done.
Many IN agencies are involved in sports, communicating for events, sometimes even organizing them, sponsoring teams, providing media, or creating logos such as the Euro 2012 (European Soccer Cup) like Portuguese IN agency Brandia Central.
They will soon create a group inside IN, such as the IN Healthcare Communications Group under the leadership of Mission-Systole/IN Brussels, or a future Luxury Good Group to be created under the leadership of Brandelet and Partners/IN Paris. Retail, Travel and Tourism, Real Estate are other activities where some IN agencies have very important know-how and activities. |
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A very busy New Year for IN Panafrican Communication Group Voodoo
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 All over Africa, 2010 will be a very special year for football. It started with the African Football Cup in Angola in January and it will continue with the FIFA World Cup in South Africa in June-July. It is the first time that such an event takes place in Africa.
With its client Orange, Voodoo is totally involved in those major events, Orange being the official sponsor of the African Football Cup as well as of the national teams of Ivory Coast and of Cameroon, both competing in those two cups with football world stars such as Didier Drogba and Samuel Eto'o.
This is a great challenge for Voodoo which created video clips, team national anthems with famous singers, TV and radio spots, outdoor posters in all types of formats, new designs for Orange buildings, games, contests, evening private events, many gadgets... A total 360° communication strategy in order that Orange is always remarkably present from the kick-off to the final whistle.
Voodoo headquarters are located in Abidjan (Ivory Coast). The Group also operates in Senegal, Cameroon, Niger and Gabon.
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Idea we like:
The more there is to hear,
the less we listen |
Pulse key client – Turtess Travel – took the first place in the nomination for "The Best Corporate Magazine in Ukraine 2009"
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In November 2009 the results of the competition "The Best Corporate Media of Ukraine 2009" were announced. The magazine Turtess Holiday of the tour operator Turtess Travel, one of the key clients of Pulse marketing agency, took the first place in this nomination. The jury unanimously awarded the magazine Turtess Holiday top marks for quality, content of editorial materials and innovativeness.
70 leading companies from Ukrainian market, fought for the title "the best", symbolic statues with stars and diplomas where awarded to the winners. The award ceremony took place on 6th of November 2009 as a part of the Forum of innovations "Trends 2010 in marketing, management, media" in Kiev business-center "Parus".
Pulse has been publishing the Turtess Holiday magazine for the tour operator Turtess Travel since 2007. Pulse specialists developed an original visual and content concept for this entertaining magazine about travel and leisure. The magazine lets readers know about interesting tourist opportunities, which are offered by Turtess Travel company. The magazine is issued 6 times per year in Russian, its volume is 132 pages, and circulation amounts to 10 000 copies. It is distributed for free through charter flights of Ukrainian International Airlines, travel agencies that work with Turtess Travel, by post to regular customers, at travel exhibitions, and in the best restaurants and fitness-centers of Kiev. |
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Moscow IN agency Immedia has won international tender for Turkey touristic brand media service in Russia and CIS
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Immedia Communication Group has won the global tender, hold by Turkish Ministry of Tourism and Culture and will continue to provide full media-service for Turkey touristic brand in Russia and CIS in 2010.
More than 80 top-level communication agencies all over the world were invited and only one winner was to be selected in the contest, launched by Turkish Ministry of Tourism and Culture in order to choose a Partner for their mass-scale media campaign in Russia and CIS.
The victorious media strategy, proposed by Immedia, offers mix of TV, Radio, Press, OOH and Internet – smart media-split was developed by OPEN Media House – an agency within Immedia Communication Group, known for its intellectual and custom-tailored media solutions for well-known international and Russian brands.
Integrated media campaign will be launched in January and will cover Russia as well as CIS countries. |
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Vagabond launched a new campaign for Fi-YAPI
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Istanbul IN agency's - it recently changed its name from Gelisim Creative to Vagabond - new campaign for Fi-YAPI Construction started running on air in November and will continue with different commercials for 6 months with wide media purchasing.
The confident commercials simply say "this chicken has nothing to do with us, we just use it to attract attention. And the other thing that will attract your attention is that we're selling such a perfect flat with such a fair price" |
Click here to see Fi-YAPI TV spot
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Idea we like:
To be the best in everything,
you have to be curious about everything
and take nothing |
Majestic Steel USA names Eric Mower and Associates agency of record
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Majestic Steel USA Inc., the largest distributor of prime galvanized steel in the United States, has named Eric Mower and Associates (EMA) as its agency of record. EMA will provide advertising, public relations, interactive and direct marketing to the Cleveland, Ohio-based company that started as a one-man operation and has grown into an industry force.
Majestic Steel USA hired EMA after a nationwide search because of the agency's expertise in the steel industry and strong experience with business-to-business marketing. BtoB magazine named EMA one of the country's top two midsize business-to-business agencies earlier this year, and the magazine's "Best of 2009" later honored two EMA campaigns developed for steel manufacturer Nucor.
Majestic Steel USA supplies steel from only the highest quality mills, uses state-of-the-art processing equipment and relies on the finest transportation companies to ensure on-time delivery. Its Cleveland, Ohio, service center, which stocks more than 250 million pounds of prime coated products, is recognized as one of the industry's cleanest and most efficient. |
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Spanish IN agency Arista develops a Street Marketing action for Skechers
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Arista has developed a Street Marketing action to promote Shape Ups, a new brand of shoes from the multinational company "Skechers". Coinciding with "el día de la Corazonada" in Madrid, anyone who wanted to take part in an original and healthy initiative was invited to join a walk with a dual objective; support the Madrid 2016 Olympic bid and test the benefits of using Shape Ups.
The event was a complete success: many people took part in the initiative and enjoyed the circuit, the great atmosphere and the gifts that Skechers gave out to all participants: t-shirts, step counters, caps and more than 40 pairs of Shape Ups.
Two mediums were used to promote the action: a stand in the days running up to the initiative, where several hostesses gave out flyers explaining the properties of Shape Ups and encouraged those interested to try a pair, attracting a large crowd; and a brand page and profile in social networks, generating a lot of interest. |
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Saudi Arabia IN agency 3Points rewarded at Adspotaward'09
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Adspotaward is a 19 year old organization based in Florence (Italy) which rewards non-profit campaigns as well as low budget commercials. Every year, worldwide well-known agencies enter this contest.
In 2009, along with JWT Milano and John Street Toronto, KSA agency 3Points has won an Award in the Society and Rights Category for their TV Commercials series aimed to fight corruption in the Arab World.
"If corruption is at the root, nothing pure will bloom, and that's especially true when it comes to sources of income. Most of what we acquire and consume is a result of purchases with hard earned money, the food we consume feeds our bodies physically and metaphysically, and if the source of our income is tainted or corrupt then it will affect us in the most profound way."
These commercials, a part of Abdul Latif Jameel Community Services Programs anti-corruption campaign, tackle corruption in the Arab world at all levels and raises the questions: "do we acquire our income from pure sources or corrupt ones?" and "are we ready to accept the consequences on us and our children?"
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Changing the face of Land Management for Strutt & Parker
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London IN agency THEM's campaign needed to reassert Strutt & Parker's leadership and unique approach to Land Management and emphasise the consultative nature of S&P's offering.
Paintings were commissioned in the style of the renaissance artist Giuseppe Arcimboldo, where a whole collection of objects from a client's estate formed a recognisable likeness of a person. The line "Where others see land, we see people" reinforces the headline and gets across both the complexities and the nuances of land management.
The Campaign created an immediate stir when unveiled at the biggest UK trade for the category, The Game Fair and was praised by the editor of the trade's bible: "the most significant and innovative campaign ever seen", and by S&P's competitors. |
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IN agency Alpha Baltic makes Latvians smiling in the entire world!
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November 18th is the Independence Proclamation Day of the Republic of Latvia and it is celebrated not only in Latvia, but also by our compatriots in other places around the world. In cooperation with partners – the biggest Latvian sweets producer and the most beloved brand of Latvians for many years, JSC Laima and the largest Latvian television company Latvian Independent Television (LNT) – the campaign "Smile creates smile" dedicated to this celebration was organized.
The idea of the campaign: Your day is going to be better if you smile at a person you meet. Smile makes our lives more joyful and colorful. By smiling back people around are also becoming more open and happier.
During the campaign Alpha Baltic created a special "Sign of smile" that could be attached to clothing as an approval that you wish to give a smile and to make a photo perpetuating this moment in the Latvian history and of your own life. Furthermore, on November 18th at exactly 09:00pm according to Latvian time, all together – in their own homes, and in the entire world Latvians stood up and sang the anthem of Latvia – God, Bless Latvia!
The campaign was very successful – almost 200 000 people got involved with the "Sign of smile" approving their belief to the power of smile. Author of the idea – Lauris Spillers, Director of Alpha Baltic: "From time to time we hear that people outside of Latvia are more positive, more open and they smile more often. Everyone is just talking, but nobody thinks that they should start with themselves. This was the reason why the campaign "Smile creates smile" was organized. Thanks to Laima and LNT who answered the call, it was a gratification that so many people responded and got involved. We are certain that with this campaign we have started a new tradition and more and more often we will remind to ourselves and people around that we can achieve much more with a smile!"
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