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The decision to expand globally
In 1998, it became clear to IN members that globalisation was becoming more widespread.
We looked for the best way to expand globally while respecting our main principles:
• Freedom and independence of the member agencies
• Equity and equality among the agencies
• Mutual respect
• Similar values
• High professional standards, as a brand is only valuable if it carries a promise
• One exclusive agency in each market
The IN Limited Company concept
The decision was made to create the IN Ltd Company,
founded on April 1, 1998.
The IN Ltd Company's role is to:
• Organize and stimulate relationships between IN agencies.
• Look for new IN members in each significant advertising market.
• Promote the IN concept among professionals, clients and prospects.
• Look for new business opportunities with IN agencies.
• Help IN agencies to develop international campaigns.
• Improve global capabilities and professional standards of
member agencies.
IN has grown into one of the most advanced and best-organized independent networks.
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