Nueva Linea: from Spain to foreign markets

Challenge

Spanish furniture manufacturer Nueva Linea is both a pioneer and a leader in functional and contemporary design furniture also offering high quality and warmth.
Spanish IN member agency Arista (Madrid, Barcelona, San Sebastian) has been assigned to create a new media campaign totally different of all usual furniture campaigns.

Solution

Its “Nueva Linea People” advertising campaign is linking the brand with some personalities well known for their lifestyle and professionalism.
Nueva Linea messages will appear in trendy lifestyle magazines, flyers for consumers, POS material, outdoor posters and internet.

Results

It is now dispatched in Spain but it should also soon appear in the major EU markets as well as in Russia.

www.arista.es